Use the following tools and tips to improve your organization’s video storytelling. (desktop, tablet, smartphone, etc.). Planning a commercial video can be a lot of work. What’s your video’s objective? As a professional writer and inbound marketing expert, Whitney has produced 12,500+ pieces of content. Blu-ray, DVD & CD Disc Duplication, Replication & Conversions. Before you put the cart in front of the horse and speak with the video production agency, you need to decide how long you want the video to be. What ideas are you wanting to convey in the video? If so, creating an explainer video will be a smart move. There are countless pre-production checklists that you can look at/download online, some of which are much more lengthy and thorough that this one (including storyboarding and finalizing legal stuff, like insurance), but in the end, I think the lesson here is … If you only have $2,000 to spend, you may want to wait until you can expand that budget. Your budget will impact which video production companies are realistic for teaming up with. When planning a video, review this list of standards that every video should strive to meet. This is all about the Benjamins, baby: “Failing to plan is … Here’s our checklist to nail that part of your filmmaking journey. A customer persona is a fictional representation of your most ideal customer. Go back to your customer persona to identify this problem. Your message would be something along the lines of “[company name] is more than a brand. What happens if you get something wrong and your clients wants to reshoot? All elements of the video production must go through the approval chain before being finalized. Be sure to prep people who’ll be on camera in your videos, but don’t overdo it. . Someone needs to own the video project. What is video storytelling? Fortunately, you don’t have to overwhelm yourself with creating a plan. Four Tips for Creating Professional-Type Videos for Beginners. Inspire them? Are there any types of waivers that need to be filled out before the video production process can begin? Now that you have a budget in place and you have pinpointed your audience and the message that you want to share, it’s time to brainstorm how you’re going to bring that message to life. What do you want them to understand from your video? Create a storyboard: If your story relies on visual elements, storyboards can help. It the critical first step in a successful production. What solution are you trying to offering for their questions? To ensure you are crafting a message that resonates with the audience, you need to ask yourself what it is about your message or story that they should care about. Hire other production professionals. Not only does this pre-production checklist help ensure you are producing videos that engage your audience, but it also maximizes your chances of achieving a strong ROI. What story or message do you want to convey to your audience? You have to define your purpose before you start creating your actual video content. If you’re a smaller company, then you should consider including all of your staff members. 1. However, in some cases, you need longer videos. 2 Choose a story 3 Determine length 4 Write and revise the script, including creating characters 5 It could be the story of your product, in the life of a user, like this video from the National Lottery. The best way to go about this is to schedule a brainstorming session. When you are planning to shoot a video you need to have some basic things in place prior to picking up the camera to start shooting. Do you need to start promoting now? How Much Should I Spend on a Marketing Video? Consider it as placing down the bases of a brand new construction; doing this exactly the … When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. It will shape its script, voiceovers, animations, graphics, and more. Twitter LinkedIn 0 Reddit Tumblr Pinterest 0 0 Likes. Next. This can be tricky because it’s often difficult to set a time that aligns with everyone’s schedule. PDF. The pre-production director often reviews the look-book. Where are people going to watch the video? If you are shooting the video footage yourself, you’ll need to create a schedule for the video shoot. Define your audience. We'll quickly dive into each section later and go into why this order works so well. Filmmaking is a puzzle. This will help you decide what types of graphics and animations you can afford to include in the video content. This post is dedicated to steps nine through twelve on my eLearning video pre-production checklist. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience These are the most important things to keep in mind while working. Video Pre-Production: Planning and Filming Guide. Are their multiple ideas or concepts that need to be explained? Contact IGW today to partner with a, Video Marketing Statistics That Prove Video is Here To Stay, Video Marketing: Converting Pageviews Into Sales. Copyright © 2020 video1pro.com All Rights Reserved. You need a script if you plan to shoot anything from an indie feature to a corporate training video. Shooting a Video: Pre-Production Planning Checklist. Before you start filming, pre-production is a vital step. *https://www.forbes.com/sites/tjmccue/2018/06/22/video-marketing-2018-trends-continues-to-explode-as-the-way-to-reach-customers/#2e60711f598d, Humans are visual creatures. Your budget will impact which video … And a video pre-production checklist can mean the difference between videos that get people excited and videos that get skipped. To put it simply, though, it’s going to cost you about $2,000 to $10,000 for a quality video that is two to three minutes long. These are all questions that must be answered well before you head out to shoot footage for the video. You have a great idea and are almost ready for a video shoot. Pre production is essential and it denotes the point in that you intend the full procedure. How are they going to watch it? Take for example you sell tire shiner that doesn’t have to be washed off. Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group: “My company hired Video One and Irwin and his team hit it out of the park for us. Put a large whiteboard at the front of the room and write out the message you want to share with your audience. If so, do you have a marketing plan in place for the video? 1.2 Who is the target audience? 1. Now, have everyone at the brainstorming session write down their own idea of how they would convey that message. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…. All of the following elements will impact the cost of your video: Before the actual video content is created, you need to put together a distribution plan. Because it works! Choose a Professional Video Production Company, By following the video pre production checklist outlined above, you’ll have a much better chance at creating a video that reaches your target audience and effectively spreads your intended message. These animations do a great job at grabbing the audience’s attention and they also help portray your brand as an entity that is serious about providing a good customer experience. Is there a specific problem that the audience is facing? Printable Video Production Checklist. Check online reviews and choose one that has a strong reputation for providing superior customer service. A storyboard may be as simple as line drawings or detailed illustrated breakdowns of every video shot. Develop your message: What are the topics, ideas, or themes you need to communicate to your audience? The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? From there, you can see if that price fits into your budget. After all, you don’t want to spend a ton of time and resources on the video production process and video editing if you don’t have a goal set in place. In addition to an objective, you shouldn’t start the video production process without a customer persona. With this in mind, you could create a video that highlights how a customer can quickly use the tire shiner and then roll on down the road to enjoy time with their family instead of having to wash off the tire shiner. The most important step on the video pre production checklist is choosing a professional video production company. What’s the point … The next part of pre production video planning involves creating a budget. What's in the Pre Production Checklist? A script will allow you to have a table read with a narrator reading the action/location descriptions and different people reading the dialogues. Explainer videos along with whiteboard animations do a great job at simplifying the communication of complex ideas and concepts. It includes the basic pre-production steps, but you can also customize the template to meet the needs of your project. You can actually do this step first to take the hassle out of the many parts involved in creating a video. You must go a step beyond and explain how those benefits are going to simplify the lives of those in the audience. There’s a good chance the video is going to need to be several minutes long. The important questions you need to ask yourself are: Creating an organizational plan that’s focused on simply putting the video on your website isn’t going to cut it. You can actually do this step first to take the hassle out of the many parts involved in creating a video. The Pre Production Checklist. You’ll want to include at least one person from every department. 369 Lexington Avenue Suite 3110 You can still put together a look-book if there is no production designer. Develop your message(s). As a business owner, you know full well that video should be at the heart of your online marketing efforts. New York, NY 10017, Copyright 2020 Infographic World Inc. | All Rights Reserved |, The Video Pre Production Checklist: Your Key To Better Videos. Write the Script. Defining your audience is the first step in the video pre-production process. Size: 108 KB. Review my video pre production checklist to create better engaging videos. 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